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MKT-101: Build and Analyze Customer Journeys using Marketing Cloud dumps & PassGuide MKT-101 exam

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q96-Q101):

NEW QUESTION # 96
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended

A. Create new Salesforce data and link it to the other data extensions.
B. Create additional attribute fields in the main contact data extension.
C. Create a new data extension and link it as a new population.
D. A Create a new data extension and link it to the other data extension

Answer: D

Explanation:
To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5

NEW QUESTION # 97
NTO has to import a file that will be different every time.
What method should be used?

A. Add and Update
B. Overwrite
C. Update
D. Add Only

Answer: B

NEW QUESTION # 98
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Triggered Send Data Extension to capture form data and deploy the email.
D. Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Answer: C

NEW QUESTION # 99
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. 'Subscribers Not Sent To* report
B. Not Sent Tracking Extract
C. _sent Dataview

Answer: B

NEW QUESTION # 100
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. BuildRowSetFromJSON() AMPscript Function
B. ParseJSON content block within Content Builder
C. TransformJSONQ AMPscript Function
D. SSJS platform function ParseJSON

Answer: D

NEW QUESTION # 101
......

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